Hype vs. Experience : You Be the Judge
Yesterday, it was reported in one of my favorite nutrition industry journals, NutraIngredients, that food-manufacturers in the UK where bastardizing the top-end of the market by labeling half of last years new products as “premium.” “Nearly half of the 1,519 new food products launched last year were premium.” The article went on to explain how “this practice could quickly make premium a meaningless term” – ...
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