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Top 10 Perfect Christmas Gifts for the Fitness Buff (From $7 to $7,000)

[tabs][tab title="1 Ride on"] The Riders Edge : Garmin [caption id="attachment_1594" align="aligncenter" width="600" caption="If You're GOING Anywhere, Run, Ride or Walk... Get What the Pros Use"][/caption] Check Out the Entire GARMIN Line Here [/tab] [tab title="2 In Bag"] The New Standard in Athletic Bags [caption id="attachment_1592" align="aligncenter" width="600" caption="The NEW Ferrari of Sport B ...

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NFL Replacement Refs and The High Price of Low Cost

You saw it. We all did. And we were aghast! Stunned. Horrified might be the best description. It was the perfect storm. The pinnacle moment we had to suffer to bring an end to the madness. You, I and millions of football loving fans witness the Green Bay Packers intercept a pass on the last play of the game, only to have a "good enough" replacement ref signal touchdown for the Seattle Seahawks. What a way t ...

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For the Millions of Americans Affected by Obesity

I caught this subtle but powerful use of language in a news story today: "news for the millions of Americans affected by obesity." Do you see it too? "affected by"... People are affected by the recession, by terrorism, by cancer... but to slip this message into the subconscious serves to..." Create rapport with the large group who struggle with obesity. There's some affinity in the relief implied. The news ...

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The Miracle of Michelob Ultra

"You’re a complicated diverse creature. A fine mix of debonair and… adrenaline. Battle scars and smooth jokes..." [caption id="attachment_1476" align="aligncenter" width="465" caption="What's the Truth about Michelob Ultra's Claim of 2.6 carbs"][/caption] Yes, yes...You are one swell beast of a guy. A regular Jack Kerouac in khakis no doubt. And for only 2.6 grams of carbs and 95 calories you can sh ...

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